Articles

By Vincent Diringer and Annabell Cox, March 2024 The journey of ESG reporting within the European Union traces back to the early 2000s when sustainability reporting was predominantly voluntary. Events such as the Exxon Valdez Oil Spill (1989), the Shell

It is International Plastic Bag Free Day, an event that gives us the opportunity to spread the word about alternatives to single-use plastic bags while protecting biodiversity and ecosystems.

Teachers have a major role in the improvement of society. Improved education on climate and environmental matters at all levels of schooling have empowered young people to take action on these issues.

The World Economic Forum Annual Meeting happened as scheduled in Davos this year with some of the world’s most influential business leaders, public figures, civil society and academia to set out a vision on what economic growth looks like within today’s shifts to purpose-led operations.

Over a hundred countries pledged their support for the goal which aimed to protect 30% of land and oceans by 2030.

Academia is fundamental to bridge the socio-economic divide of environmental and social sustainability competencies.

As part of the global political response to climate change, the United Nations Framework Convention on Climate Change (UNFCCC) holds a yearly Conference of the Parties (COP) in one of its signatory nations.

With resources becoming limited and supply chains disrupted, industries are beginning to investigate alternative solutions to solve challenges.

The scale of the climate crisis can seem overwhelming at times, especially for small businesses or organizations seeking to operate in a sustainable way.

The Sustainable Development Goals (SDGs) which set out the targets to improve socio-economic wellbeing across global communities by 2030 have received a lot of attention as stakeholders from across various sectors seek to create a better world.

The scale of the climate crisis can seem overwhelming at times, especially for small businesses or organizations seeking to operate in a sustainable way.

The term ‘Greenwashing’ has found itself nestled within everyday conversations when it comes to businesses and climate action – but what is it exactly?

In leadup to the 2021 United Nations climate change conference, COP26, countries announced their plans to decarbonize their economies in order to help mitigate the impacts of climate change – net-zero.

Biomimicry offers the promise of creative, sustainable solutions to solve our greatest design challenges. But it’s not enough to have a strategy for tackling a problem without the means to make it a reality.

Sustainability is no longer a buzzword. As the world works towards finding appropriate solutions to the climate crisis, consumers are becoming increasingly aware of the impact that their personal choices have.

We believe that trust is generated through putting purpose in the core of your strategy. The growth is made through economic, social and environmental sustainability.

In the last two decades, the marketing landscape has undergone significant changes, shifting from traditional methods to a customer-centred and purpose-driven approach.

Communication is one of the most unrecognised skills within organisations, but can have an outsized impact on how your business develops.

Customers are driving a trust-based revolution and demanding that companies lead with their ethical and environmental values. 

Writing a newsletter can be daunting. We collected a few tips to get you started with your first effective newsletter.

While the lifecycle of a StartUp is very focused on financial growth, we focus on sustainable progress to be measured in its development of inclusive action and engagement with stakeholders on sustainable growth for society and planet.

Today’s marketers bear the burden of a significant new responsibility. They are increasingly expected to be au fait with life-cycle assessments, to know the difference between ‘cradle to gate’ and ‘cradle to grave’ and to tell PET from rPET.

With more than 149,000 employees, Unilever confronts every issue related to the changing nature of work.

With an increasing amount of business beginning to shift their operations to sustainable models, consumer speculation and scepticism has helped recognize the companies truly seeking to combat climate change.

“No one will protect what they don’t care about; and no one will care about what they have never experienced,” states renowned biologist Sir David Attenborough

Are you throwing money down the drain with marketing strategies that just aren’t cutting it? Unsure? That’s where marketing KPIs, or key performance indicators, come into play. Businesses use KPIs to gauge whether their marketing efforts are effective or not. 

Did you ever think about why and how some teams or organizations are more successful than others? Despite many talent similarities ranging from education, training, background and years of experience, to name a few, organizations get very different results in performance.

Skillful digital marketing can influence opinion leaders, politicians and the general public to push for changes that’ll benefit your nonprofit’s cause.

Marketing is important to every business’s survival. As a small business owner, you probably have a small business marketing strategy. But, marketing is always changing with new tactics.

In today’s digital world where the internet is overflowing with information, choices and intense competition, what really makes a brand stand out?

As the world’s governments continue to balk at taking the necessary aggressive action, more and more companies are announcing what appear to be bold climate commitments, stepping up to take action where countries are not.

Generating leads is the most important part of any business. The ability to market an organization’s services to the right target demographics in a successful way is a skill that takes a lot of time to master.

Companies are increasingly expected to join with other organizations—both public and private—to address social and environmental problems.

Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling.

Today’s society is overwhelmed with news, stories and advertisement. Audiences have limited time and are picky when it comes to digesting content.

Generating leads is the most important part of any business. The ability to market an organization’s services to the right target demographics in a successful way is a skill that takes a lot of time to master.

Environment, Social, and Governance (ESG) planning has become a major part of purpose-led businesses keen on having a positive impact on their community as well as the environment they operate in.

Bridging the gender gap, achieving fair wages, and ensuring more representative demographics at leadership levels are key.

The Generation Z is different. The so called GenZers demand more from their employers compared to previous generations.

There are many ways for companies to encourage sustainability within their organization and community, yet one aspect that is often forgotten is the use of remote or digital work.

Faced with a herculean task and no clear pathway available for the new generation to implement solutions, the deck is stacked against them – but today’s youth is adapting.

The youngest demographics of the workforce are already having an impact on how the job market functions.

The scale of the climate crisis can seem overwhelming as entire nations seek to decarbonise their economies, enact sustainable development goals, while environmental degradation is being recorded globally.

As a millennial who has had the opportunity to work with Gen-Zers, Gen-Xers and Baby Boomers, I used to wonder if we made too much about the difference in attitudes between the generations.

A new generation has arrived. Gen Z will soon surpass Millennials as the most populous generation on earth, with more than one-third of the world’s population counting themselves Gen Zers.