Today’s society is overwhelmed with news, stories and advertisement. Audiences have limited time and are picky when it comes to digesting content.
Brand journalism helps to tell your organizational stories around your brand purpose. Ideally, you communicate in your content about your values, your mission, your company stories and reflections. When conveying these stories, you highlight your purpose, your beliefs and create momentum. You connect with your audience; you inspire and guide your reader’s reflection.
Brand journalism is a mix of traditional journalism, marketing and public relations to create awareness through stories and content associated with your organization. It is not selling, but telling authentic, purpose-driven stories which add unique value to your customer.