Excerpt of Forbes – YEC COUNCIL POST

Skillful digital marketing can influence opinion leaders, politicians and the general public to push for changes that’ll benefit your nonprofit’s cause. Many discussions on social issues and awareness are held online. Therefore, it’s worth putting your efforts toward establishing a powerful digital marketing strategy to find people who’ll connect with your story.

Digital marketing will help you focus on activities that help with:

Convincing people to give their money and time without the promise of any tangible return is not a walk in the park. However, it can be achieved by being deliberate with your messaging online and by targeting the right audience. No matter your geographic location, you’ll find that the following tips provide you with cost-effective solutions and measurable results.

1. Develop A Robust Online Presence

A robust online presence means being noticeable and memorable on online channels. Investing in a number of online channels brings you closer to more people who may be interested in helping you champion your cause in one way or another.

Some examples include:

Keeping your online pages engaging and active will give you an edge. You can also integrate the channels using backlinks so that they work together for even more exposure and interaction.

Most social media platforms have a free option and a paid option that can increase your visibility and engagement.

The list below shows how you can use paid options to boost your online presence.

The beauty of digital marketing is that it levels the playing field for well-established organizations and beginners or newcomers. You can benefit from this effect by creating quality content on a regular basis. This will help you build authority and allow people to familiarize themselves with your cause.

Expert Tip: Do not underestimate the power of any social media platform. Regardless of the platform, there’s likely to be a user who’ll resonate with your cause.

2. Invest In Marketing Automation Tools

To improve the quality of your leads and the conversion rate, you must invest in software that automates repetitive marketing operations.

Marketing automation tools can help with the following marketing operations:

Investing in marketing automation helps the essential personnel speed up their daily operations, allowing them to focus on other important tasks.

3. Personalize Your Content And Messaging

Emotions drive action. Therefore, your messaging needs to be personalized and target particular individuals. This means that the content you put out must be relatable. Choose stories that involve real people and the impact your organization has had on their lives.

Whether you’re tackling mental health issues or rebuilding homes after a natural disaster, the key is to show how real lives were affected by your efforts. People will be more likely to want to work with you.

Depending on the platform, you can tailor your message to appeal to the demographic you’re targeting. You’ll get an idea of what works best on which platform by keeping track of your engagement and the results derived from each kind of interaction.

4. Keep Your Donation Pages Straightforward

One big mistake that nonprofits and charities make is having a donation page with too many requirements and too much information.

A successful donation page:

Remember to assure donors that their card details are safe. Including an optional share button will allow donors to post on social media that they’ve supported your cause.

Finally, always remember to send a personalized thank you message to every person who donates. Appreciate their contribution and keep them updated on the progress of your work. This keeps you connected and more likely than not, they’ll donate again.

Expert Tip: Avoid distractions and pop-ups on the donation page. It’ll keep the donor’s attention focused on the donation button.