An innovative childcare, leading the next generation

About

Little Green House is a childcare provider on a mission to innovate the early-education sector in Switzerland. The organisation provides multilingual, inclusive childcare with a strong emphasis on nature and the outdoors. Today it has seven locations and it is a partner to around 1’000 families in low, middle and high-income households in Switzerland.

www.littelgreenhouse.ch

The challenge

Little Green House sought to expand its footprint and grow the number of sites, as well as develop its business across Switzerland, with communes, companies and directly with families. The childcare group wanted to test different lead generators other than their website, improve internal sales processes and automate procedures where possible.

  • EXPAND FOOTPRINT
  • GROW NUMBER OF SITES
  • TEST LEAD GENERATORS
  • IMPROVE SALES
  • AUTOMATE PROCEDURES

Our strategy

Customer journey:
NEW LEAD GENERATOR

We improved the customer journey by adding virtual open houses, so parents can visit the site from their desktop or phone, a convenient alternative during the pandemic and a good lead generator. Our training allowed flawless follow-ups of leads and tracking, which improved the conversion rate from lead to visit and contract signing.

Childcare visibility:
STORYTELLING

We improved the childcares’ visibility with content developed around daily stories and narratives about their pedagogical concept and play with children, parent testimonials and specific projects across their social media channels.

Database management:
CLIENT RELATIONSHIP MANAGEMENT

We introduced a client relationship management to collect prospective parent data as well as company data.

Communication:
INBOUND MARKETING

We also engaged the grown database of more than 3000 contacts through email marketing and newsletters communicating about the client’s news, services, new openings and employment offers.

Implementation

We defined and developed new online and offline client touchpoints by collaborating closely with CEO, general managers and site directors.

How did we do it?

  • BUILT a marketing concept and roll-out for new site launches
  • CREATED new sales collateral, articles and video content
  • ENHANCED the experience around parental visits and follow up services across all sites
  • DELIVERED sales training
  • IMPROVED internal processes around lead generation and measured continuous progress through a dashboard listing leads, visits, conversions, new contracts and leavers.

Results

Within 12 months, our strategy and implementation contributed to:

21%

growth
in leads

37%

new
contracts

7%

increase in
occupancy rate

70%

more followers
on LinkedIn

37%

more website
visits

2

new
sites